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PRODUCTIVE ADVERTISEMENT

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Although several factors put together bring about success, yet one cannot overlook the value of advertisement to a business, company or industry. Advertisement is often difference between success or failure in a sales of a product, job or services

WHAT IS AN AD?
Advertisement, according to oxford advanced learner’s dictionary (6th edition), is “a notice, picture or film telling people about a product job or service, an example something that shows its good qualities”.
When last did you place an AD?

I intend to show you or at least remind you of different ways of advertising your products, jobs or services in other to accrue your sales and patronage.
So many Ad today accost the target and in some cases don’t communicate the desired message of good qualities.
For anything to be called a productive Ad:
1. It must persuade the people that your products, jobs or services is of good qualities
2. Long after they’ve left the source of your Ad something should be telling them to try your products, jobs or services this ones even though they’ve tried it before
3. Your competitors too, should feel the superiority of your products, jobs or service over theirs even though they’ll not admit it publicly
4. it should be done in the best way. i.e. in conformity to the laws of the land or you get your products, jobs or services bound.

WAYS OF ADVERTISING

News Papers
Conduct Surveys or Pay for one about the most read newspapers in your country. Not all the newspapers will bring the good quality of your products, jobs or service to your target. Be sure newspaper you choose to make your Ad is read by your target Audience. Some newspapers does not reach certain group of people.

Television/Radio
The same rules above applies here too. Choose the most watched Tv/Radio station where you can do your Ad. Also pay some celebrities, popular to your targets to testify about the good qualities of your products, jobs or services. They could be movie/football/music stars etc. People are compel naturally to imitate their heroes.

The Internet/Cable Tvs
Advertise your products on the internets. Find out websites that are widely visited the world over and the people of your country in particular. When trusted websites like Google advertise your products, jobs or services, you attract great patronage. People who visit the net daily usually link others to the same. But be sure that your product is needed by those who visit the site you choose for your Ad.

Books Of Popular Authors
Some authors are delight by your targets. Talk with these authors/publishers for permission to advertise your products jobs or services addenda of their books while you pay some percentage for the cost of publication. As people buy these books, they are also buying a sample of your products jobs and service from a trusted source. Authors like Robert Kiyosaki, Roberts Liardon, Pastor Chris Oyakhilome and John C. Maxwell

Magazines
Advertise your products, jobs or services in the Magazine of big churches, mosques and celebrates birthday itinerary. Even universities graduation ceremonies.

Bill Boards/Banners
Place it in strategic locations where there is usually an influx of people daily, but be sure to conformed to local laws.

All of these ways usually involves, but the resulting success will not allow you to even think of what you have spent. The cost of advertisement is a valuable investment to successful people, those who have advertise their products, jobs or services before.

Try it
today





1 comments:
gravatar
Anonymous said...
July 15, 2008 at 5:35 AM  

lawrence,
nice article you wrote,good work my boy,you will definitely go far.the seminar is on the 2nd of august 2008,at el queen hotels.

make sure you invite at least ten people.you will recieve a commission of #150 per person.

cheers

Ben

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